Google campaigns - May 2021

  • Training & HR

The Graduate Institute of Public Administration, IDHEAP, wanted to optimize its SEA campaigns in order to attract qualitative traffic to its site. After conducting an audit, Alex, our Digital Project Manager, defined the right strategy to implement on Google Ads in order to obtain sessions of more than two minutes, considered as conversions according to the client's objectives. Pierro, our Digital Marketing Coordinator, ensures through daily monitoring that the campaigns respond to the evolution of the training courses, registrations or open days that take place throughout the year.