For several years now, IDHEAP (Institut de hautes études en administration publique) has entrusted us with the task of strengthening its online presence and increasing enrolment in its training courses.
Our initial mission focused on targeted Google Ads campaigns, aimed at effectively capturing professionals wishing to develop their skills in public administration. Thanks to their ongoing optimization, we were able to generate a steady flow of registrations, thus ensuring that the courses were fully booked.
At the end of 2023, we expanded our strategy by integrating LinkedIn Ads. This new approach enabled us to reach IDHEAP's core target audience more precisely: executives, decision-makers and professionals in public administration. By combining engaging organic publications with high-performance advertising campaigns, we were able to maximize the impact of the institution's digital communications.
The campaigns, deployed in French and German to meet the needs of the Lausanne and Solothurn campuses, not only facilitated the filling of courses, but also consolidated IDHEAP's image as the benchmark for public administration training in Switzerland.
