Since 2020, HES-SO Master has called on our agency to design and manage digital campaigns on LinkedIn, Facebook and Instagram to promote the higher education courses offered by HES-SO in Switzerland and encourage students to enroll.
Ranging from awareness to acquisition campaigns, 6 out of 9 master's degrees are promoted from December to April in order to increase traffic on the HES-SO website.
The first phase consists in identifying the client's needs in order to develop the appropriate strategy.
During the design phase, Alexia, our marketing manager, works on the copywriting and coordinates the graphic design. The goal is to obtain a maximum impact.
Finally, following the launch of several waves of advertising according to the different deadlines of the calendar, we monitor and optimize the campaigns continuously in order to achieve the best results in terms of impressions, page views and engagement. These statistics are then condensed and presented to the client for continuous improvement.
It's worth the effort as website traffic increases by 23.5% thanks to the campaigns during the relevant period. It is an effective and relevant way to reach the target of students, particularly sensitive to visuals and, of course, active on social networks.