Our agency, which has been supporting Hirslanden Romandie clinics for several years in the management of their social networks, has been commissioned by Hirslanden Clinique des Grangettes in Geneva to increase the visibility of its maternity. Based on the concept of "Continuum of Care" (following mothers-to-be before, during and after giving birth), we developed a campaign and its visual identity.
In order to achieve the objectives set, we made different content such as immersive videos, testimonials or informative series. We posted them on Facebook, Instagram or LinkedIn based on the targeted audiences we wanted to reach (moms and mothers-to-be, friends, doctors). A special landing page has been created, and its natural referencing optimized according to our recommendations, to consolidate traffic from these campaigns, facilitate access to information and contact-making.