Smiling child in an aviator cap and goggles, arms spread like a plane in a living room
  • Strategy
  • UX/UI Design
  • Consulting

Vaudoise Assurances,
a website optimised continuously

Client
Vaudoise Assurances
Assignment
Continuous design and UX optimisation

For two years, our web designer Tanguy has been meeting Vaudoise Assurances’ design optimisation needs, project after project, working directly with the digital teams.

The challenge

An insurance website has to guide very different audiences, individuals and businesses alike, to the right product and the right contact. Over time, the navigation, the product pages and the contact journey needed rethinking.

The “Assurance RC Ménage” product page of the Vaudoise website on a MacBook

The solution

We reworked the site navigation, the homepage, a product page and the conversion funnel to the “contact” page, integrated a pension calculator and redesigned the “Careers” pages. Every change builds on a shared component library.

Perspective view of many Vaudoise website pages, on desktop and mobile
Mosaic of Vaudoise interface components: claim reporting, calculator, contact and news
A father and his daughter sitting in front of a camper van, Vaudoise campaign photo
The “Capital propre” pension calculator: property value in CHF and slider

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