Aerial view of a lake between the hills of Vaud at sunset
  • Strategy
  • UX/UI Design
  • Digital brand guidelines

Vaud Promotion,
from UX to digital brand guidelines

Client
Vaud Promotion
Assignment
UX, UI design and digital brand guidelines
Approach
Immersion, UX, identity, interface

Vaud Promotion showcases the canton: tourism, local produce, economy and quality of life, brought together under a single brand, VAUD+. The new website had to unite these worlds and give them a common voice.

The challenge

Four worlds, very different audiences and a wealth of content: news, events, producers, places. It called for a clear architecture and a digital identity able to carry the brand across every medium.

Moodboard of the Vaud region: landscapes, local produce, gastronomy, colour palette and the “Ça commence ici” tagline

The solution

We ran the project from start to finish: immersion in the region, UX architecture in wireframes, then a complete digital brand identity — logo and construction, colours, the Staatliches and Maitree typefaces, the “+” pattern and local produce icons — rolled out in the interface, on mobile and all the way to posters.

The VAUD+ mobile homepage, from UX wireframe to UI design
The VAUD+ brand colours: Vaud blue, Swiss red, lake green, pink, sand and lime
The brand typefaces: Staatliches for headings, Maitree for body text
The VAUD+ “+” pattern: Swiss crosses and plus signs on a blue background
Sixteen icons of Vaud local produce on a lime background
VAUD+ interface components: headers, news tiles and mega menu
The “L’excellence vaudoise, ça commence ici” homepage on a MacBook
The Events page of the VAUD+ website in a browser
The Brasserie du Jorat SA page on the VAUD+ website in a browser
Three exploratory posters created with the VAUD+ brand guidelines

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