Le Gruyère AOP,
25 rendez-vous to celebrate the AOP
For the 25th anniversary of its protected designation of origin, Le Gruyère AOP launched “Les 25 Rendez-vous”: 25 prizes to win over 25 weeks. The campaign needed a website worthy of the occasion.
The challenge
A campaign running for six months has to make people want to come back every week. The site had to showcase the current prize, announce the next ones and make entering very simple, mobile first, while telling the story of the AOP.
The solution
We built the page around a weekly appointment: the main prize of the week, a countdown, upcoming prizes to discover and one-click entry. The red and blue anniversary identity extends the brand’s codes.
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