Info Ouest

Communication strategy - June 2018

Categories
  • Culture, media & leisure
Expertise
  • Project
Year
2018

In order to familiarize the population of the West of Lausanne to know the application Info Ouest and encourage them to download it, we have implemented a 360 ° advertising strategy. Broadcasted during the month of June, it implemented the traditional display through the townships concerned but also digital display such as the movie screens of the Prilly Cinétoile movie theater, in regional TL buses, as well as social networks such as Facebook and Instagram.