Managing newsletters can be a long, drawn-out task that, moreover, requires advanced technical know-how. In order to simplify the various tasks, including address management, e-mail generation, and statistics management, we have developed Mailtoo, an integrated newsletter solution available in ASP mode (rental).

Address management

• Addition, modification, and deletion of addresses
• Automatic reader subscription and unsubscription
• Automatic address database imports and exports
• E-mail address verification
• Segmentation of addresses into several key groups with the option to combine them
• Search engine and the option to use filters for addresses

E-mail generation

• Generation of e-mails in html format
• Integrated html editor
• Template management
• Addition of images and attachments

E-mailing

• Sending of personalised e-mails (direct marketing)
• Possibility to resume an e-mailing task that has been interrupted
• Ability to configure e-mailing parameters
• Test and validation procedures

Tracking & reporting

• Tracking of sent e-mails
• Reader tracking
• Link tracking
• Management of inactive readers